Founded in 2002 by a group of highly regarded independent veterinarians and a premium specialty pet food manufacturer, iVet Professional Formulas was built around a simple idea: give veterinarians an exclusive line of high-quality, affordable nutrition products that make it easier for pet owners to follow their veterinarian’s recommendations as part of an overall wellness plan.

Following iVet’s acquisition by Virbac, its formulas were integrated into Virbac’s broader U.S. pet nutrition portfolio, alongside the company’s flagship Veterinary HPM® line. At the same time, iVet.com evolved from the e-commerce home for iVet’s family of brands into the platform through which Virbac offers its portfolio of pet nutrition formulas across the United States.

As iVet’s digital agency since 2018, SMI has supported the business through every stage of that evolution—building targeted awareness, generating sales-qualified leads and strengthening engagement among veterinarians and pet owners. As iVet became part of Virbac, our relationship expanded with it, helping shape the digital experience and e-commerce platform supporting Virbac’s growing U.S. pet nutrition offering.