Animal
Health

Turn complex science into market momentum.

SMI helps animal-health innovators find the compelling truth inside sophisticated products, translate it for every audience and quickly deliver the tools needed to support distributors, veterinary teams and pet owners.

Animal health marketing has to work across the entire path to adoption.

A promising product is only the beginning. Distributors need a clear reason to support it. Veterinary teams need credible information and practical guidance. Pet owners need to understand the value of the recommendation. And every audience needs a story that is accurate, relevant and easy to act on.

SMI helps connect that journey—turning complex science into focused positioning, useful content and market-ready programs without losing the substance that builds trust.

Where we Can Help

Brand strategy and messaging

Identify the meaningful product truth and build a differentiated position around it.

Create coordinated launch strategies, campaigns and sales tools that help new products enter the market with momentum.

Product launches

Make technical information clear and compelling while maintaining accuracy and credibility.

Scientific content translation

Equip distribution partners and sales teams with focused messages, tools and programs that support adoption.

Distributor enablement

Develop practical education, treatment protocols and clinical content that help veterinary teams use and recommend products confidently.

Veterinary education

Pet-owner engagement

Translate professional recommendations into accessible content that helps owners understand value and follow through.

Digital experiences

Build websites, resource centers, campaigns and connected content journeys for each audience.

Virbac logo on a blue background.
Bayer logo with a circular design in green and blue colors, featuring the word 'BAYER' written vertically in the center.
Lloyds logo in dark blue with the company name enclosed in a stylized oval.
Logo of Boehringer Ingelheim featuring three vertical lines inside a circle with an arrow pointing upwards
A close-up of the blue and white Yahoo logo, featuring a stylized 'Y' within a blue circle.
Oxbow Animal Health logo featuring a landscape with a windmill and barn on rolling hills, with the words 'Oxbow Animal Health EST. 1980'
A logo for Greenies dental treats features a happy dog with a green chew toy in its mouth, surrounded by green leaves and the text 'Greenies Dental Treats' in green letters.
Logo of Felway with a silhouette of a sitting cat, tagline 'The secret to happy cats'.
ZuPreem logo with black background, white text, yellow border.
Logo of The Dog Bakery, shaped like a dog biscuit.
The logo of the streaming service Jurox in red and black.
Hills logo in blue and red with the word 'Hills' in black below.

Move faster without flattening the science.

Animal-health teams often operate with limited internal capacity, multiple reviewers and significant technical complexity. SMI’s senior team learns quickly, identifies the central idea and stays close to execution—reducing the rounds, handoffs and management time that slow work down.

  • Senior strategists and creatives directly involved in the work

  • Fast immersion in products, audiences and channel dynamics

  • One connected team from positioning through production

  • Flexible resources that scale around launches and ongoing programs

  • Experience working within multi-stakeholder review environments

RELATIONSHIP STUDY

Virbac + iVet

From Independent Portfolio to National Nutrition Platform

Founded in 2002 by a group of highly regarded independent veterinarians and a premium specialty pet food manufacturer, iVet Professional Formulas was built around a simple idea: give veterinarians an exclusive line of high-quality, affordable nutrition products that make it easier for pet owners to follow their veterinarian’s recommendations as part of an overall wellness plan.

Following iVet’s acquisition by Virbac, its formulas were integrated into Virbac’s broader U.S. pet nutrition portfolio, alongside the company’s flagship Veterinary HPM® line. At the same time, iVet.com evolved from the e-commerce home for iVet’s family of brands into the platform through which Virbac offers its portfolio of pet nutrition formulas across the United States.

As iVet’s digital agency since 2018, SMI has supported the business through every stage of that evolution—building targeted awareness, generating sales-qualified leads and strengthening engagement among veterinarians and pet owners. As iVet became part of Virbac, our relationship expanded with it, helping shape the digital experience and e-commerce platform supporting Virbac’s growing U.S. pet nutrition offering.

Open MacBook Pro laptop displaying the iVet.com website alongside two smartphones showing the same website's mobile pages, both positioned on a white background.
A poster on a wall inside a building shows a woman walking her small dog on a sidewalk in a residential neighborhood; the poster promotes a pet health product.
Open veterinary brochure showing a smiling man with a dog and detailed dog nutrition and care information.

The SMI team was recommended to me by a trusted animal health industry colleague. We hired Mark’s team to overhaul our online shopping experience for both our clinics and the pet owner. The ROI on the improved UX as well as on our social and paid media engagement has been better than expected and with quality customer and visitor data, we look forward to continued improvement. 

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Have a promising product the market needs to understand?

Let’s turn the science into a clear story—and get the right tools into the hands of the people who can move it forward.

Talk to the Team